ECOSYSTEM NAVIGATION
PROBLEM
Each service (web or mobile app) of the digital ecosystem had its own look and feel for customer navigation and service menu. There were no cross-service navigation, and the transition between services required re-authentication, which negated cross-sale.
Users could not quickly access account settings and notifications.
The ecosystem was enriched with so many services that it became impossible to navigate between them without getting lost. Users were not targeted to use more benefits from the ecosystem because there were no channels to upsell services.
SOLUTION
Integration kit for digital services of the ecosystem that provided single sign-on, ecosystem navigation shortcuts, notifications and recommendations. The kit included web components, mobile SDK, APIs and integration documentation.
PRODUCT TYPE: infrastructure product
TARGET AUDIENCE: internal product teams (direct), individual and business end-users (indirect)
TEAM
3 in-house development teams
Core team size: 21 people
Line-up: project manager, designer, system architect, system analysts, back-end developers, front-end developer, mobile developers, QA engineers, DevOps engineers, technical writer
STACK
ForgeRock OpenAM platform
Apache Cassandra DB
APIs, SDK & web components
HTML, CSS, JavaScript, Java, React
In-house recommendation engine
MY CONTRIBUTION
Performed various digital services integration assessment
Designed user experience and integration solutions for various digital services (FinTech, entertainment, EdTech, B2B, etc.)
Led the development cycles for 3 teams
Defined use cases and requirements
Performed interactions with the stakeholders
Verified UX & APIs
MY ACHIEVEMENTS
Increased cross-sale between digital services of the ecosystem
Enhanced navigation UX between digital services